Well & Good - Gluten Free

Packaging Redesign, Brand Direction

Well & Good are one of Australia’s largest producers of Gluten Free baked goods. Their wide product range is stocked In Coles, Woolworths and IGA Supermarkets across Australia.
Their packaging and brand image were in need of a more engaging presence. We created a refreshed packaging design with a unique personality, working with Australian Illustrator Jeffrey Philips to create a suite of illustrations that tell the story of Well & Good and its products through a diverse range of characters.