Social Media Strategy, Design Language, Motion Graphics

In the rapidly changing digital landscape, Instagram stories and story highlights have become an essential channel for brands looking to expand their social marketing presence.

As a senior member of the design team at T2, I approached the social coordinator with a proposal to relaunch the way the brand were using stories. This involved developing a social media strategy, and organising posts into categories and creating a new design language for social media stories, complete with motion graphic covers and introductions. I worked closely with the copywriter to produce a set of highlight covers that enrich the customer experience while building the T2 brand.